Moulthrop, S. (2000). Error 404; doubting the web in Metaphor, Magic, and Power, Ed. A. Herman and T. Swiss. New York: Routledge, 2000, pp. 259-76.
The web is entertainment and pleasure, but it is also profitable business. It is porn, too. Even so, it changes the way we read. Online reading allows for more options than linear, from point A to point B, thinking.
"hypertext is apt to inspire horror. Not only does this sort of writing expand the scope of the textual universe by allowing links from one body of signs to another, it also invites users to complicate and exfoliate their textual productions. There is more and more text all the time and more discursive volume within the component texts. The burden on critics and editors, to say nothing of ordinary readers, expands exponentially" (http://iat.ubalt.edu/moulthrop/essays/404.html)
Moulthrop draws on Barringer (1999, Ch. 1) with "Our mass media depends on an audience that no longer exists - a mass audience which is now fragmented."
In a consumer market, those with access to web can locate materials they want for free (well, paying an internet service provider).
With thinking on youth culture who grow up in this "market", I believe students are already navigating online learning to their own desire. Perhaps not. Perhaps it is all games, porn and entertainment, but I also believe that anyone with a question will head to their nearest google and make an inquiry. From here the adventure will take off.
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